What, How & for Whom / WHW


What, How & for Whom / WHW is a curatorial collective formed in 1999 and based in Zagreb and Berlin. Its members are Ivet Ćurlin, Ana Dević, Nataša Ilić and Sabina Sabolović, and designer and publicist Dejan Kršić. WHW organizes a range of production, exhibition and publishing projects and directs Gallery Nova in Zagreb. What, how and for whom, the three basic questions of every economic organization, concern the planning, concept and realization of exhibitions as well as the production and distribution of artworks and the artist's position in the labor market. These questions formed the title of WHW's first project dedicated to the 150th anniversary of the Communist Manifesto, in 2000 in Zagreb, and became the motto of WHW's work and the title of the collective.

More recent exhibitions include: 11th Istanbul Biennial What Keeps Mankind Alive?, Istanbul, 2009; Hungry Man, Reach for the Book. It Is a Weapon, Printed Matter, New York, 2010; Ground Floor America, Lakeside – Klagenfurt and Den Frie – Copenhagen, 2010; Art Always Has Its Consequences, former building of MOCA Zagreb, 2010; One Needs to Live Self-Confidently...Watching, Croatian pavilion at 54th Venice Biennial, 2011; Details, Bergen Kunsthall, 2011; Second World, steirischer herbst, Graz, 2011; How Much Fascism? BAK, Utrecht and Extra City, Antwerp, 2012, Dear Art, Museum of Contemporary Art Metelkova, Ljubljana, 2012, and Calvert 22, London, 2013. In 2013-14 WHW curates next edition of Meeting Points, an international multidisciplinary event taking place in Antwerp, Beirut, Cairo, Hong Kong, Vienna and Zagreb, and works on a long-term collaboration project Beginning as well as we can (How do we talk about fascism?). In 2014 WHW is curating exhibition Really Useful Knowledge in Museo Reina Sofia in Madrid.